strategy
AIM / FIRE
This style goes something like this. Let’s research how we might go about “doing this”. A meeting is called and everyone is assigned to research projects, focus groups, task forces, planning committees etc. Plans and strategies are developed and reviewed by boards, staff, in-laws, friends, family, hairdressers, counselors, etc. After months, (hopefully not years) the plan gets put into action.
PROBLEM: When projects do not include “ready” projects often lack inspiration, risk and creativity. When there is only “aim and fire”, “aim and fire”, “aim and fire”, you can literally shoot the life right out of a project. It becomes lifeless, dead and often there is little performance or success. People have once again worked very hard and yet often their projects fail.
THIS STYLE IS MOST OFTEN FOUND:
accounting, banking, investing, research groups, law, etc.










