strategy

THE CREATIVE TRIAD
The physical world is a three dimensional place. Everything that comes into physical form follows this three dimensional pattern. Creating “something out of nothing” is actually a three dimensional activity. At Creative Wonders, we refer to these three dimensions as THE BIG THREE: A CREATIVE TRIAD of ideas, thoughts and actions.

The big three can be found in any area. The names changes from discipline to discipline, but the basic meaning behind each of the three dimensions stays consistent. Here are some examples:

READY / AIM / FIRE

Alternative Health: spirit mind body

Communications: creative marketing production

Technical: subjective objective reality

Activity based: being analyzing doing

The creative triad appears over and over again in all aspects of life because it is a natural law of the universe that is always at work. You don’t have to be conscious of it to have it work. Like the beating of your heart you don’t have to think about it – it just works. The creative laws of the universe are similar. Think of gravity – it works whether or not you are thinking about it.
So, the big question is: why do some people seem to create what they want in life with ease, while others struggle and struggle – often becoming frustrated and not achieving their goals?

CONSCIOUS CREATIVITY
To achieve greater success and prosperity we believe it pays to get conscious about the creative process within your business. Creative Wonders calls this process Conscious Creativity, because we stop and take a close look at the creative, marketing and production. Or the ideas, the strategy and the execution. After almost two decades of generating ideas, planning campaigns and putting them into action, we have noticed that most people and companies only do two of the three creative dimensions well. When this happens a company’s ability to create momentum or growth seems to flatten. We have named these two dimensional flatlands as – Ready/Fire, Aim/Fire and Ready/Aim.

“No problem can be solved from the same consciousness that created it. We must learn to see the world anew.”
– Einstein