Pharmasave – National

Business, Front Page

Parmasave

Parmasave

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National TV, Direct Maiil & Print Awards

Creative Wonders worked creating integrated promotional and advertising campaigns for: print, radio, television, direct mail, in-store promotions, web sites, marketing plans, brand development, store signage for over 350 Pharmasave stores nationally.

Challenge

Pharmasave was looking to increase the effectiveness of their direct mail campaigns. Traditionally direct mail campaign has a return of one to two per cent.

Solution

Creative Wonders came up with a fresh approach for a coupon mailer. We designed a string of paper dolls, each featuring a coupon for a different product. The mailer was enclosed in a see-through envelope with the headline, ‘Save These Women’. This unique, engaging solution was incredibly well received by the female target group and their children who loved playing with the cut-outs.

Success

This campaign won a Frankie Award and had a redemption rate of almost seventy percent!