Translink

Green

Translink

Translink

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Challenge

Translink wanted to educate employers on transportation options and incentives available for employees of companies interested in reducing their carbon footprint.

Solution

Creative Wonders designed material for a three-pronged approach: direct mail for CEO’s and other decision makers; info cards to hand out along with coffee to commuters; and booklets and other informational material for Translink salespeople to distribute.

Success

The campaign took to the streets or the trains as the case may be and engaged people with an interactive quiz that allowed them to determine which kind of rider they were: car pooler, biker, etc. This educational quiz then directed riders toward all the transportation options available to them: encouraging them to make their best personal commuting choice.