Monthly Archive for: "February, 2013"

Lululemon: Right idea. Wrong creative.

Lululemon’s most recent campaign, dubbed “Pro-Reality”, is intended to motivate people to get away from the TV, internet and cell phones and spend more time outdoors. A great message—and one that makes sense coming from purveyors of all things Yoga—but the ads themselves fall short of achieving, well, much of anything. A recent article on […]