Author Archive for: "CW_Admin"

25 Lessons from 25 Years. Lesson #1: TRUST YOUR GUT!

  Do you struggle with what business advice you should be following? Do you ever get a “Spidey Sense” about the right road to take for you and your business? After 25 years in advertising, I can tell a tale or two about the dos and don’ts of business – but one lesson from my personal experiences rules […]

Lesson #2: Dispelling the “One Hit Wonder” Marketing Myth

This second lesson from Diane Lund’s 25 lessons from 25 years in marketing will dispel the marketing myth that any one-off advertising efforts will pay off. Generally speaking, one of anything never works magic: One day at the gym. One day dieting. One ad in a magazine. They are all a waste of time and money if you […]

3 Ways to Fuel Your Profitable Business Creativity

When was the last time you let yourself daydream about your business or organization – to really allow yourself to envision where it could go and what you could do with it? Business creativity is an under-emphasized skill that can fall by the wayside when it comes to decision-making. At the end of the day, […]