25 Lessons from 25 Years. Lesson #1: TRUST YOUR GUT!

  Do you struggle with what business advice you should be following? Do you ever get a “Spidey Sense” about the right road to take for you and your business? After 25 years in advertising, I can tell a tale or two about the dos and don’ts of business – but one lesson from my personal experiences rules […]

Lesson #2: Dispelling the “One Hit Wonder” Marketing Myth

This second lesson from Diane Lund’s 25 lessons from 25 years in marketing will dispel the marketing myth that any one-off advertising efforts will pay off. Generally speaking, one of anything never works magic: One day at the gym. One day dieting. One ad in a magazine. They are all a waste of time and money if you […]

3 Ways to Fuel Your Profitable Business Creativity

When was the last time you let yourself daydream about your business or organization – to really allow yourself to envision where it could go and what you could do with it? Business creativity is an under-emphasized skill that can fall by the wayside when it comes to decision-making. At the end of the day, […]

The importance of gratitude in business

I believe gratitude is an attitude that is not something that is just soft and fluffy. Gratitude is an essential part of any business cycle. As a sales completes, or terms come to an end – gratitude is an easy attitude to engage.. But, when business is slow or you are questioning whether or not […]

Non profit advertising in Vancouver – Coinspiracy

We love doing meaningful work that makes a difference in the world. That’s why we came up with this marketing campaign for BC schools. Invest in a Kinder World ‘coin-spiracy’ was a pilot project to raise awareness for how kind acts can create positive global change. It was launched via a ‘uni’, a gold coin that stands […]