Do you struggle with what business advice you should be following? Do you ever get a “Spidey Sense” about the right road to take for you and your business? After 25 years in advertising, I can tell a tale or two about the dos and don’ts of business – but one lesson from my personal experiences rules […]
Each year for the last four years, we have organized a whimsical movie event hosted by our client, Smiles by Pocock (orthodontistry). As a thank you to his patients, he invites them to an Oscar themed party the day before the Academy Awards, with a full red carpet, costume contest, prizes, photobooth, and of course, […]
This second lesson from Diane Lund’s 25 lessons from 25 years in marketing will dispel the marketing myth that any one-off advertising efforts will pay off. Generally speaking, one of anything never works magic: One day at the gym. One day dieting. One ad in a magazine. They are all a waste of time and money if you […]
When was the last time you let yourself daydream about your business or organization – to really allow yourself to envision where it could go and what you could do with it? Business creativity is an under-emphasized skill that can fall by the wayside when it comes to decision-making. At the end of the day, […]
SMALL BUSINESS OWNERS AND ENTREPRENEURS: Discover the Top Ten A’s for Awesome Marketing Success. Over the years, I have noted that the people who need marketing help the most are often the people who often can’t afford it! For years, I have wanted to help struggling entrepreneurs understand the basics of marketing without a high […]
Are you looking for something new and fun to do in West Vancouver in June? Check out the West Vancouver Community Foundation Lawn Bowling Social on June 10th!
Check out how our wonderful friends at smilesbypocock are helping those affected by the fire at Fort McMurray.
We had a great time making advertising collateral for ex-professional tennis player Grant Connell. We loved connecting tennis to his new passion of selling real estate in this door hanger we produced for him.
I believe gratitude is an attitude that is not something that is just soft and fluffy. Gratitude is an essential part of any business cycle. As a sales completes, or terms come to an end – gratitude is an easy attitude to engage.. But, when business is slow or you are questioning whether or not […]
We love doing meaningful work that makes a difference in the world. That’s why we came up with this marketing campaign for BC schools. Invest in a Kinder World ‘coin-spiracy’ was a pilot project to raise awareness for how kind acts can create positive global change. It was launched via a ‘uni’, a gold coin that stands […]