We love doing meaningful work that makes a difference in the world. That’s why we came up with this marketing campaign for BC schools. Invest in a Kinder World ‘coin-spiracy’ was a pilot project to raise awareness for how kind acts can create positive global change.
It was launched via a ‘uni’, a gold coin that stands for ‘universal currency of kindness’ in BC schools. We developed the marketing plan, brochure, poster, website and the coin itself. The campaign was launched in 2002 and still continues today across the world.