When ABC Recycling came to us, they’d been in business for 100 years, yet had never used the services of an advertising or design firm. The company had grown from a small local business to a large company with over 100 employees and six different yards that they acquired. Each new yard had a different name and brand identity. The result was a potentially confusing mix of companies. Our challenge was to create a brand identity and extend it to all their yards throughout BC.
Together with the client, CW worked to find a brand identity that was unique to ABC. In the end the logo depicts ABC’s red recycling container (the most visible physical icon of their business) and a globe (to depict their international reach). This new brand extended into electronic stationary, business cards, ad templates, e-news, e-blasts, posters, brochures, website and bin signage.
Celebrating 100 Successful Years.
CW has taken ABC Recycling into their next millennium. In 2012, we took the integrated brand and celebrated 100 years in the business by creating a book, updating the website, redoing promotional materials, planning community events, and executing their electronic media.