Capers
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Challenge
Capers was looking for an integrated design for all of its external communications and a way to bring its ideology to the mainstream.
Solution
Creative Wonders brought Capers from a niche lifestyle brand into the mainstream by creating a fresh modern look for all external communication pieces. We helped generate greater brand awareness through mass communication mediums such as radio and the Vancouver Sun, and by creating educational in-store programs to help inform shoppers about the benefits of buying local, organic and fair trade groceries.
Success
New Brand Development: Extension of brand through monthly campaigns including in-store posters, booklets, shelf talkers, newspaper ads and radio campaigns. Capers was soon after sold to WHOLE FOODS.
Other Grocery Clients
- Lonsdale Quay Market and Shops
- Western Greenhouse Growers
- Organics@home
- Canada Safeway (National)
- Thrifty Foods
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