After several successful years running their award-winning “The Pickin’ Is Easy” campaign, Cottonwood Mall was ready for the next phase of branding focusing on creating a slightly more fashion forward identity.
To highlight newly added fashion retailers, and to give the mall a fresh and fun image, Creative Wonders came up with a new “Get Your Shop On!” direction. Photography is hip, bright and youthful, paired with fun variations of the tag line.
National First Place Maple Leaf Marketing Award
Mall 200,000 – 4999,99 Square Feet
From The International Council Of Shopping Centers
For Best Marketing Campaign Of The Year:
Including Ads, Transit, Signage, Radio and Promotional Pieces
Scope of Work
Overall campaign and brand: mall signage, ads, flyers, store signage, local promotional events, water bottles, marketing support, radio, transit.