Happyfrog.ca is a web directory of values-driven green businesses and online resource for conscious consumers. While regular business listings are free, Happy Frog needed a media kit to educate business owners on premium listings and paid advertising options.
CW developed a fun and friendly media kit outlining the different green listing options. In addition, promotional rack cards for both business and consumer audiences, were created with fun green headlines like, ‘Get Your Biz Hopping’ to emphasize the client’s name.
The brand was developed and successfully sold. It is now a part of a global green web directory.