Invest in a Kinder World ‘coin-spiracy’ was a pilot project to raise awareness for how kind acts can create positive global change. It was launched via a ‘uni’, a gold coin that stands for ‘universal currency of kindness’ in BC schools. Creative Wonders developed the marketing plan, brochure, poster, website and the coin itself. The campaign was launched in 2002 and still continues today across the world.
To date, over 250 UNI Coins have been launched resulting in countless acts of kindness including 426, 295 hours invested in service and $275,591 raised for communities in need, locally and in over 45 countries.
Scope of Work
Visioning work, marketing plan, logo, poster, coin, ads, brochures.