The Kidney Foundation had multiple different fund raising programs operating under totally different branding. The challenge was to bring together all the programs under one brand identity and extend the brand to: KIDNEY CAR, KIDNEY WALK, KIDNEY METALS and many other.
CW lead the Kidney Foundation marketing team through a branding exercise where everyone had a chance to contribute. The result was an integrated brand that ran programs throughout BC and included: brochures, website, posters, logos, print, events, radio and television.
Over One Million In Free TV Air Time for the Kidney Car campaign!