Originally Bradbrooke Crawford Green, this law firm wanted to transition to the North Shore Law and communicate their community-based services.
CW created a logo that says North Shore quickly and clearly. The Lions Gate Bridge is a clear, iconic link to the North Shore. So, this visual was selected. The positioning statement, ‘Large enough to know, small enough to care’, encapsulated their unique profile.
The new corporate look was incorporated into stationary packages, rack cards and yellow page ads. To help generate awareness of their new identity, as well as the services they offer, a transit campaign ran on the North Shore.
“Thirst for justice” bottled water.